If interested, please apply to: join@ebrands.com
eBrands is looking for a growth-focused Head of Channel to lead our Direct-to-Consumer business. You will oversee a small, agile team of website and growth marketing experts managing all aspects of our global D2C sales channel. In this role, you’ll drive the growth and profitability of our 20+ brand sites through both technical innovation and smart business practices. A mix of creativity and a strong business mindset is key to thriving in this position, along with good leadership skills.
Key Responsibilities:
Act as a General Manager for D2C Operations
- Own the profit and loss for the D2C sales channel across our brand portfolio, ensuring quarterly and annual targets are met.some text
- Track and optimize all cost and revenue elements, focusing on overall margin improvement.
- Develop pricing strategies and promotional plans to maximize profitability while maintaining brand value.
- Ensure inventory levels are optimized, working with supply chain teams to avoid stockouts or overstock situations.
- Lead the sales and marketing operations for all of eBrands’ D2C efforts, developing and executing strategies for growth and brand performance. Key areas include:some text
- Continuously improving websites, landing pages, and product pages to boost conversion and sales.
- Coming up with innovative out-of-the-box ideas and implementing the latest AI tools
- Prioritizing customer experience and brand building to support our omnichannel approach.
- Driving brand awareness and loyalty, measured by increases in organic traffic, returning customers, and customer LTV.
- Managing marketing campaigns (performance marketing, promotions, PPC, etc.) to balance growth and profitability.
- Planning and executing strategic and tactical campaigns to achieve key brand objectives such as product launches, sales growth, and inventory management.
- Regularly conducting experiments and analysis (pricing, advertising, competitor tracking, etc.).
- Identifying opportunities for expanding into new markets and channels to grow the brand portfolio.
- Collaborate with cross-functional teams, including brand owners, supply chain, and creative teams to ensure cohesive execution.
Lead the D2C Operations Team
- Lead a team of 4-5 people.
- Hire, train, and develop team members for D2C-related roles, nurturing internal talent while growing the team to meet business needs.
- Ensure that the team is constantly making data-driven decisions
- Encourage and support the team to help them grow professionally
Drive Innovation and Focus on Analytics
- Identify and implement best practices to boost sales and profit for our D2C portfolio.some text
- Work closely with teams to analyze data and uncover successful strategies.
- Stay informed on trends and best practices in D2C to keep the team ahead.
- Build scalable, automated processes to maximize team productivity.
How Success in This Role is Measured – KPIs:
- Profit and loss statement for the D2C portfolio, including sales growth, gross margin, and channel EBITDA.
- Return on investment for marketing spend, focusing on both customer acquisition and increasing the lifetime value of existing customers.
- Growth of organic traffic, reflecting brand visibility and value.
- Support for omnichannel sales.
Critical Skills:
- At least 3 years of consecutive hands-on experience running websites or D2C marketing, with demonstrated growth and margin improvements.
- 3-5 years of experience managing a large-scale business, preferably eCommerce, with a focus on both efficiency and growth.
- Proven experience leading teams, with strong skills in motivating and developing people in a diverse, international environment.
- Strong financial acumen to prioritize and meet business targets.
- Analytical mindset to monitor insights and drive performance across multiple brands.
- Enthusiasm for a startup-like environment, with the ability to navigate high growth and some level of ambiguity.
How to Apply?
Please send your CV, salary request, and a short application detailing why you think you would be a great fit for eBrands to join@ebrands.com.
Who are we?
eBrands is an omnichannel company managing a diverse portfolio of 20+ consumer brands across global markets, selling through D2C, retail, and major global marketplaces. We focus on growing both our own brands and third-party brands, leveraging data-driven strategies to optimize performance across all channels. By utilizing AI and cutting-edge technology, we enhance everything from customer experience to supply chain management. With a strong emphasis on sustainability and innovation, we operate in a fast-paced, collaborative environment where growth and continuous improvement are at the core. If you're excited about shaping the future of eCommerce and retail in a dynamic omnichannel environment, eBrands is the place for you. See more: www.ebrands.com
