Blog

How to Make Prime Day Your Brand’s Biggest Sales Event of the Year

Prime Day is no longer just a flash sale. It’s a global retail phenomenon - and one that increasingly rivals Black Friday in its ability to drive revenue, attract new customers, and shape long-term brand performance on Amazon.

U.S. Trade Shakeup Opens Door for Nordic Brands (But Only If They're Ready to Deliver)

As new U.S. tariff policies take aim at ultra-cheap imports, Nordic e-commerce brands have a rare opening - but capitalizing on it requires more than great products.

Success Case: Mysoda’s USA & UK Market Entry and Growth Path

"Partnering with eBrands has been instrumental in our expansion to the US and UK. Their expertise in market entry, combined with a shared commitment to quality and innovation, has made this journey smooth and rewarding.

Prepare for Black Friday: Strategies to Maximize Sales on Amazon and Shopify

As the Black Friday season approaches, it's crucial to align strategies to capitalize on the busiest shopping months of the year.

The End of Amazon's Vendor Model: Your Guide to a Successful Transition

As Amazon moves from the Vendor to the Seller model, businesses face new challenges and opportunities. This article outlines why the shift is happening and how to leverage it for success.

An eBrands Studio Case - Bodyotics

Bodyotics’ brand represents a shift in how intimate health is perceived and discussed, aiming to eliminate the stigma and foster positive change. Renewing the focus on being a supportive partner to its target audience, the brand empowers women to live without limits while acknowledging their unique experiences.

Our Nordic Blueprint

How we’re building a consumer brand house that brings the best of the Nordics to a global audience.‍

Sustainable Product Finalist in Global Innovation Awards

HAPPY SiNKS, one of our Nordic design brands has been given the honor of being a finalist in the sustainable products category at Global Innovation Awards!

One size doesn’t fit all: How to choose the right strategy mix for growth

Our Head of Brand Studio, Patrik, sat down with our CEO, Robin, to chat about 2 crucial parts of every brand’s growth strategy - market positioning and sales expansion options.

Creators of eBrands - Amy Fransz

What I love most about working for eBrands, is that the company works with a 100% remote team and the culture we are building with an international team. Our team members come from all over the world, which means we get to work with people from many different cultures, languages, timezones, and so on.

Case Study: How we gained the Amazon Best Seller badge

The dream for every Amazon seller is to gain the Best Seller badge in their category. Unsurprisingly, our brand teams at eBrands spend a lot of time focusing on this, too, so we wanted to share one case study in how we'd been successful in doing this for one of our more unusual products - a home for bats.

How can eCommerce Sellers reduce their shipping costs?

We went back to our supply chain expert in the wild, Warren, to get his opinion on another major source of costs for eCommerce sellers - transportation.

How can eCommerce Sellers reduce their production costs?

One of the main things on any eCommerce brand owner’s mind is: “How can I reduce the cost of my product?” So we asked our Head of Supply Chain and Sourcing how to reduce one of the biggest costs for any product - manufacturing.

The Importance of Customer Insights

There is a lot of talk about the importance of data, but there isn't as much discussion about the importance of how to interpret what you can see within this information. Taking the time to properly understand your data can be the difference between learning valuable insights about your customers (and products) or getting left behind the brands that do.

An eBrands Studio Case - Puzzle Ready

Our ambition for the brand was to develop a new identity that would resonate more with potential and existing customers and then communicate this new identity to not only the brand’s existing customers, but its future customers, too. We aimed to achieve this by building a cohesive visual personality for the brand and combining this with a captivating brand story, that ultimately gave rise to a unique, honest and unexpected voice.

How to Create an Authentic Online Brand?

Today’s consumers can contact and follow a brand on a channel of their choosing and almost at any time of the day. Therefore, brands need to be consistent in their approach across channels, transparent in doing business, and help consumers where possible. For brands this means that they need to have a personality that consumers can relate to.

An eBrands Studio Case - INDO The Trick Scooter

One major growth activity we deploy throughout our portfolio is brand development. Now we’re not talking about PPC or supply chain management, but the creative development. While we see this as an everlasting activity, the level of the effort directly after acquisition is dependent on the acquired brand’s channel mix and current state.

eBrands Announces $50m in Funding

The majority of the equity financing comes from Varma Pension Fund, Rettig Group and Veikko Laine Oy in addition to Icebreaker.vc and other private investors. Nordea Bank and Finnvera are eBrands’ lenders and committed to support the growth. This takes the Finnish company’s total funding to $50m.

Making your Amazon FBA Brand Better for the Planet #2

As an Amazon FBA business, you are tied to one of the world’s largest retail companies and from the moment that Amazon receives your inventory, your ability to influence the sustainability process is limited. However, this also means that you can have a major impact in all of the areas that come before this

Making your Amazon FBA Brand Better for the Planet

Any Amazon FBA Seller who is seriously considering how they can future proof their business needs to have sustainability as part of their key business model - as the growing effects of pollution and climate change are likely to lead to tighter restrictions on products from not just Amazon but also suppliers, transport companies and governments.

What is going on in China? A deep dive for Amazon FBA Sellers

A post-COVID economic rebound in China has caused electricity demand to outstrip what Chinese power plants are able to supply. As a result, around two-thirds of the country is reported by state media to have engaged in some form of power rationing. One major reason for this is that there is not enough coal currently available in the country to ramp up power generation.

Why a Sustainable Supply Chain May Be More Important Than Ever

For Amazon FBA Sellers, ocean freight shipping costs and times have skyrocketed to eye watering levels in 2021 as the global supply chain has been stretched to breaking point.

Meet our Brand Manager Milja & Her Approach on Growth

Recently, we had a chance to chat with Milja Merta, our brand manager from Finland currently based in the Canary Islands. Milja is not afraid to experiment with new strategies while enjoying the adrenaline rush of seeing it all play out.‍Milja is passionate about surfing, camping, and indulging in a game of chess by the beach. On the professional front, she is responsible for the growth of the acquired brands.

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