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Prepare for Black Friday: Strategies to Maximize Sales on Amazon and Shopify

As the Black Friday season is upon us, it's crucial to align strategies to capitalize on the busiest shopping months of the year. At eBrands, we’re focused on equipping our brands with the tools and insights needed to thrive on Shopify, Amazon, and other marketplaces during November’s Black Friday and December’s Christmas shopping periods.



Why Focus on Black Friday and Christmas Sales?
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  • Unparalleled Traffic: These months see the highest consumer demand, providing a unique opportunity to grow revenue.
  • Competitive Advantage: A well-prepared Amazon and Shopify presence helps brands stand out during a crowded shopping season.
  • Customer Acquisition: Strategic campaigns can attract new customers and build loyalty for long-term growth.



Key Strategies for Success
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  • Bundle Offers:
    • Create attractive product bundles on Amazon (FBA Bundles) and Shopify that highlight value and savings compared to individual purchases.
    • Showcase bundles prominently to appeal to deal-conscious holiday shoppers.
  • Optimize Listings:
    • Update Amazon and Shopify product listings with high-quality images, clear descriptions, and optimized keywords to capture search traffic.
    • Emphasize holiday-specific messaging and urgency in call-to-action statements.
  • Run Effective Promotions:
    • Utilize Amazon tools like Lightning Deals and Top Deals for increased visibility.
    • Offer Buy One Get One (BOGO) or percentage-based discounts to incentivize larger purchases.
    • Experiment with targeted coupons on Shopify for select products.
  • Boost Store Visibility:
    • Use paid advertising on Amazon and Shopify to ensure your products rank highly during key shopping periods.
    • Leverage social media campaigns to drive traffic directly to your Shopify store.



A Season of Opportunities
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The Black Friday and Christmas shopping season isn’t just about short-term sales—it’s a chance to attract new customers, clear inventory, and solidify your brand’s presence in the eCommerce landscape. By combining value-driven bundles, strategic promotions, and optimized listings, you’ll be well-positioned to maximize this year’s peak sales opportunities.



Get Ready with eBrands
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Visit our blog for a detailed guide on preparing your Amazon and Shopify stores for the holiday season. Let’s ensure your brand is fully equipped to make the most of Black Friday and Christmas!

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We are here to help and would love to have a chat with you!

Antti Moilanen

Head of Partnerships
antti.moilanen@ebrands.com

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