Choosing eBrands as your Merchant of Record means offloading the legal, financial, and operational complexities of global commerce. We take care of compliance, taxes, payments, and backend logistics - so your team can stay focused on building the brand, not managing the bureaucracy.
Managing international payments is one of the biggest challenges in cross-border ecommerce. At eBrands, we simplify this by providing a fully integrated payment infrastructure that handles multi-currency transactions, secure fund routing, and financial compliance.
Our system supports flexible settlement models, seamless reconciliation, and built-in fraud protection - giving you the confidence to scale globally without worrying about the financial back office. Whether you're selling into the EU, UK, or US, we ensure your payments are fast, compliant, and under control.
Navigating tax regulations across multiple countries can stall your growth and expose your brand to risk. eBrands eliminates that burden by managing all aspects of tax compliance on your behalf - from VAT registration and filings in Europe to sales tax remittance in the United States.
Our in-house experts and automated systems handle reporting, documentation, and audit preparedness, ensuring every transaction is compliant and traceable. With us, there are no hidden liabilities - just peace of mind and the freedom to scale into new markets with zero tax-related friction.
Efficient shipping is essential to delighting customers and minimizing operational costs. Our logistics network spans key fulfillment hubs across North America and Europe, offering fast, reliable, and trackable shipping for your international ecommerce business.
We integrate directly with carriers, enable real-time shipment tracking, and provide strategic route optimization to reduce delivery times. From the first mile to the last, we make sure your products move seamlessly - no delays, no guesswork, no customer complaints.
Global brands can’t afford inventory mistakes - stockouts, delays, or storage inefficiencies can cost you revenue and trust. That’s why we’ve built a scalable warehousing solution that ensures real-time inventory sync, regional stock distribution, and seamless order fulfillment across borders.
With eBrands, you can dynamically allocate inventory based on market demand, reduce shipping costs, and avoid customs delays. Our warehouse partners and proprietary systems are designed to grow with you, ensuring that your backend operations never become a bottleneck.
Expanding internationally means your customer service must scale too - across languages, time zones, and platforms. eBrands provides integrated customer support solutions tailored for ecommerce brands selling globally.
From multilingual email and chat response systems to region-specific return handling and issue resolution, we make sure your customers always feel heard and supported. Our approach boosts retention, protects brand reputation, and allows your internal team to stay focused on growth - not support tickets.
Selling internationally means dealing with an evolving landscape of regulations - data privacy (like GDPR), product safety, labeling standards, and more. eBrands proactively manages all aspects of regulatory compliance across your sales channels and markets.
We conduct product compliance checks, handle certification requirements, and ensure your brand meets country-specific legal standards. With continuous monitoring and audit readiness baked into our systems, you never have to worry about fines, blocked shipments, or delayed launches due to regulatory missteps.
When you choose eBrands as your Merchant of Record, you hand off the complexity and get speed, simplicity, and scale in return.
Most ecommerce companies partner with a Merchant of Record to automate VAT and sales tax compliance. At eBrands, we register, collect, and remit taxes in each country where you sell, making sure every order is 100% compliant with local regulations - so you avoid penalties and stay audit-ready at all times.
The fastest and most compliant way is to use a Merchant of Record service. eBrands acts as the legal seller for your international orders, handling everything from tax and payments to shipping and returns. You can go live in new markets in weeks - not months - without forming local companies or dealing with cross-border red tape.
A Merchant of Record (MoR) is the legal entity that handles the sale of goods to customers, including collecting payments, charging and remitting taxes, issuing invoices, and ensuring legal compliance. Ecommerce brands use a Merchant of Record to simplify international expansion, avoid setting up foreign entities, and reduce operational and financial risk when entering new markets.
A payment processor only moves money between the customer and your account. A Merchant of Record is legally responsible for the entire transaction - they collect the payment, calculate taxes, issue invoices, and ensure regulatory compliance. You can’t expand globally with just a payment processor - you need an MoR to do it legally and efficiently.
A Merchant of Record like eBrands enables you to start selling in countries like the US, UK, or EU without opening a local business. We handle all local taxes (like VAT and sales tax), compliance requirements, and payments - so you can focus on growing your brand instead of dealing with legal and logistical barriers.
In casual use the terms are interchangeable. Strictly, the Merchant of Record (MoR) is the entity on the customer's payment receipt and is accountable to card networks. The Seller of Record (SoR) is the legal seller of the goods, responsible for tax remittance and product liability. In a properly-structured MoR partnership, the same entity is both — eBrands acts as MoR and SoR for brands across 60+ markets.
Yes — eBrands is built specifically for physical consumer goods, not SaaS or digital products. Unlike SaaS-focused MoRs (Paddle, Stripe, FastSpring, Lemon Squeezy) that handle only payments and digital tax, eBrands also manages customs and Importer of Record duties, fulfillment, EPR compliance, product safety, and multi-channel operations across Amazon, D2C, marketplaces, TikTok Shop, and retail.
A Payment Facilitator (Stripe, Square, PayPal Commerce) processes payments under their merchant ID — but the brand remains the legal seller and is responsible for tax, compliance, and product liability. A Merchant of Record is the legal seller. They register for VAT, file taxes, and carry consumer-law exposure on the brand's behalf. A PayFac handles payments only; a MoR handles the entire commerce stack.
Yes. eBrands acts as both Merchant of Record (MoR) and Importer of Record (IoR). As IoR, eBrands handles customs documentation, duty payment, HS code classification, EORI number management, and trade compliance for goods entering each market. This means brand partners ship inventory once — to eBrands' fulfillment network — and eBrands takes care of customs clearance and importing into every active market.
Yes. EPR registration for packaging, electronics, and batteries is included as standard in eBrands' Merchant of Record scope across all active EU markets. EPR compliance is mandatory in EU countries and self-managing it costs €5,000–€20,000 per market per year with significant administrative overhead. eBrands handles registration, ongoing reporting, and fee remittance for every active market.
With eBrands, the platform onboarding timeline is 14 to 28 days from signed agreement to first live sales. Setting up local entities, VAT registrations, and fulfillment partners yourself typically takes 6 to 12 months per market. eBrands' MoR infrastructure is pre-registered across 60+ markets, and onboarding runs in parallel with inventory shipping so it overlaps with transit time rather than adding to it.
eBrands' MoR pricing has three components: a monthly base retainer for ongoing operational services, a 6 to 10% performance commission on total order value (depending on whether the partnership is MoR-only or full MoR + IoR), and one-time setup fees per channel and market. Operational costs — advertising, fulfillment, warehousing, shipping — are passed through to the brand partner at cost with zero markup. There are no hidden margins.
No. With eBrands, brand partners retain 100% ownership of their brand, intellectual property, pricing decisions, and inventory. The inventory remains on the partner's balance sheet — eBrands operates warehousing and fulfillment without taking title. This is a key structural difference from distributors (who buy inventory and resell it) and Amazon aggregators (who acquire the brand outright). A MoR sells on the brand's behalf as a legal entity; the brand stays fully in the partner's hands.
