Retail is back as a growth channel for ecommerce-native consumer brands. Customer acquisition costs on Meta, Google, and TikTok have roughly tripled in five years. Shelf presence at Walmart, Target, or a major European retailer creates trust and discovery that paid media can't buy at the same cost. The brands winning right now are the ones using retail as a structural advantage across the rest of their distribution.

eBrands operates the full retail stack on your behalf, with the same operating model we use for our own brands. Four service levels that scale with your readiness, from infrastructure access at the entry level all the way up to a senior-led strategic partnership.

How our retail support scales

Every brand starts at the same gate. We screen for fit and place you on the right channel mix based on your market, category, and product readiness. From there, four service levels that scale with what your brand can support.

Hosted. You're on our infrastructure. We make your products available on Faire, our B2B self-service platforms, and curated marketplaces where your category fits. You drive demand. We handle the platform mechanics.

Activated. We actively run trade and demand generation on your behalf. Sample programs, retailer outreach, campaigns, demand pull into the channels we operate. The first level where eBrands is selling for you, not just selling alongside you.

Managed. Senior account management. Quarterly business reviews per retailer, account-level negotiations, trade promotion calendar, in-store and digital execution planned with each retailer. The level where retail becomes a meaningful and growing line of revenue.

Partnered. Strategic partnership. Multi-year planning, joint business plans with each retailer, joint marketing investment, retailer-specific NPD or exclusives. The level where the retailer treats your brand as a category partner.

The retailer-led principle

Retailers don't operate on your timelines. They operate on theirs. Buyer windows are seasonal. Category resets happen on retailer cycles. Promotion calendars are locked 6-12 months out. The brands that win at retail are the ones that prepare ahead of those windows, not after.

That's the principle our retail operation is built around. We pace tier movement to retailer readiness as well as your readiness, and we prepare the work in advance of the windows that matter.

Shopify POS as Merchant of Record

For brands operating their own physical retail (flagship stores, pop-ups, brand activations, showrooms), eBrands provides the Merchant of Record layer behind your Shopify POS. You run the store. You own the brand experience. We act as the legal seller of record on every transaction that runs through your terminals.

That means we provide the local legal entity, VAT registration and remittance, payment processing compliance, and receipt-of-record. Your Shopify POS captures the sale. Our infrastructure carries the legal and tax weight behind it.

Retail isn't a separate line of business at eBrands. It's the third pillar of a unified commerce operation that connects shelf, marketplace, D2C, and your own physical retail under one operator.